| The book is an imaginative instruction manual on how to build and sustain a profitable business based on Communities of Interest (CoI).
It starts with the enlightening and relevant story of how the dingo became the top predator in Austrailia, displacing the marsupial lion which became extinct.
Using this biological analogy, the author describes the new business landscape in the world of globalisation and digital communications.
The book demonstrates some of the business opportunities presented by this new landscape and describes one class of business than can succeed.
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